Netflix tests a new "ultra" tier across Europe, but there’s a catch

Josh Miller  CNET

Known as the "Ultra" plan, it offers 4K Ultra High Definition resolution and supports High Dynamic Range settings as well.

The Ultra plan converts to around $19.80 in United States currency, though looking at the other plans, it would likely run $16.99.

The trial, first revealed online by an Italian blog called TuttoAndroid, is now being advertised to some potential customers across Europe, alongside the Basic ($7.99) Standard ($10.99) and Premium ($13.99) tiers.

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Netflix is considering introducing a new and more expensive ‘Ultra plan that would be required to stream content in HDR video quality, according to CNET. However, with the Ultra plan, Netflix appears to halve the number of concurrent streams from four to two for Premium subscribers. In a move that would surely cause anger, some users noted that the Premium plan's number of screens had been reduced to just two.

If you followed the news out of CES closely this year, you probably heard the word HDR tossed around a lot. If so, this is also a subtle price hike, considering subscribers will be paying the same price for less features. According to the promotional material shared for this new package, the new tier would essentially provide the same benefits as the current Premium tier. Now this plan has not officially launched yet, but Netflix is currently testing it as an option for some subscribers.

Netflix is looking to once again raise prices by superseding its existing Premium plan with a new "Ultra" tier. Different user groups see various implementations of the new feature or change.

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The spokesperson added that not everyone will see the test taking place, and the company may not even implement the new subscription tier.

It's unclear how far Netflix intends to develop its new tier, though the streaming service has confirmed the tests are taking place.

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