Instagram launches IGTV which can host content an hour long

Instagram’s “IGTV” video hub for creators launches tomorrow		
		
	Josh Constine

       @	   
   	7 hours

Doing this as a separate app, meanwhile, could be an effective way to keep Instagram from feeling cluttered with a combination of photos, short images and animations, and the new, longer, content.

Following through on rumors from earlier this month, Instagram has launched a new long-form, vertical video platform called IGTV, a response to YouTube that will support videos up to 1-hour long. Though IGTV is a standalone app, users will be able to watch it from within the Instagram app as well. Much like TV, IGTV has channels where the creators are the channels.

Instagram, which had some 800 million users as of September, has been outpacing rival social networks such as Twitter and Snapchat and has been gaining younger users even as Facebook itself has seen declines in the youth segment.

Kagawa, Osako on target as Japan down Colombia
Colombia began the game without Rodriguez, a Bayern Munich midfielder who was the leading scorer at the 2014 World Cup in Brazil. In Brazil he netted six goals as Los Cafeteros made a run to the quarter-finals, when the hosts eventually knocked them out.

Instagram CEO Kevin Systrom at the event, said: "It's time for video to move forward, and evolve". As with any social platform, videos can be liked, shared, and commented.

Instagram chose to build a standalone property, because longer videos are not something people typically want on the main app, where videos are limited to 60 seconds.

Rolling out for the iOS and Android apps, IGTV will allow any user to upload videos up to 10 minutes long, with the limit for larger accounts at one hour.

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Even then, it would only take one dissenting voice to again put a stop to its progress. The law would create a new criminal offence punishable by up to two years in prison .

Instagram also takes up some space on their official website unveiling the new IGTV on how this impacts businesses, as it leverages its huge user base.

"We have a very engaged community who tune into our Stories", Leung says, referring to the vertical video format already available on the main Instagram app. The user can swipe up to explore a range of long-form videos from tabs like, "For You", "Following", and "Popular".

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