Retailer Gap apologises for T-shirts with 'incorrect' map of China

Gap has pulled the T-shirts and said it respects China's sovereignty and territorial integrity

In a statement the company said, "Gap Inc. respects the sovereignty and territorial integrity of China".

China, however, has an ax to grind generally-and now specifically because of an image on a T-shirt.

Gap said the T-shirt - omitting Taiwan, Tibet and islands in the South China Sea - had been pulled from the Chinese market and were destroyed.

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The immediate aftermath has seen tensions between Israel and Iran rise in Syria, already leading to one military clash. This is why the sanctions against Iran is going to impact Brent much more than it is going to impact WTI crude oil .

China has engaged in a campaign this year to force worldwide companies to toe the line when it comes to Taiwan and its "One China" policy.

[FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips.]While Taiwan is self-governed, only a minority of countries recognize its sovereignty as a nation independent of China.

In a rare statement issued by the White House May 5, the USA government slammed China's demand as "Orwellian nonsense" and said it deemed the request "Chinese political correctness". China doesn't use Western platforms such as Twitter and Facebook, but Chinese facsimiles, including Weibo, can generate a backlash, especially if that response aligns with an official government position. It also failed to show what China calls "Southern Tibet" - a huge swathe of territory it claims in the northeast Indian state of Arunachal Pradesh - and failed to draw a line around China's territorial claims in the South China Sea. As stated by the user, the photograph of the T-shirt was taken at an outlet store in Canada.

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In January, Australia's Qantas Airways changed its website classification of Taiwan and Hong Kong from separate countries to Chinese territories, blaming its earlier approach on an "oversight".

The statement continued by saying the company sincerely apologizes for the unintentional error and an internal inspection is being conduct because of the discovery.

Other than Marriott, the Chinese websites of US-based medical supplies company Medtronic and Spanish fashion brand Zara were found to have listed Taiwan as a "country" or as "Republic of China" and were ordered by the government to make corrections and apologise, state media Xinhua Agency has reported.

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What do you think of the Gap's apology, PR Daily readers?

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