Get Ready To Shop: Instagram Introduces In-App Payments

Instagram quietly launches payments for commerce

After setting up, this native payments feature can be used for booking appointments at restaurants or salons, which is also live for a limited set of partners. Instagram was planning to add this service this service since 2017.

We approached Instagram and parent company Facebook, for comment and clarification on the in-app payments but neither company responded at the time of writing.

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Wall Street analysts are closely following Tesla's progress as the company works to resolve Model 3 production delays. Tesla is struggling to speed up the manufacturing process of its Model 3 at its factory in Fremont, California.

TechCrunch reports, this new payment feature allows users to purchase the items within the Instagram app. See, before today, if you shared a video from Instagram or Facebook on WhatsApp with another user, they would be forced to leave the app to view the content you shared. Once the in-app payments feature is expanded to more businesses, it could encourage many business profiles to give users the option to purchase their products or services directly via Instagram. Earlier this year, a similar feature was rolled out for WhatsApp users in India, allowing them to send money to friends and family directly from the app using UPI IDs.

Instagram: Is the Payments Feature the First Step Towards Native Commerce?

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The feature, as of now, is only available to a few users in the U.S. and UK. This is also great news for brands as they now get to enable their target audience to buy rather than just show them promotions.

WhatsApp has been growing ever since, with billions of users on the platform; one could imagine how much revenue could be generated by showing some ads to its users. So, players like BookMyShow and PayTM that sell movie tickets will be able to sell tickets on Instagram as well. Whats app for organization, the recently introduced assistance targeting business, presently has 3 million users worldwide, " the face book CEO said.

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"As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they love", Instagram said in a blog post celebrating reaching 25 million listed business previous year. Furthermore, users will not only be able to make one-on-one calls and also engage in group conversations. The photo-sharing app will soon receive AR camera effects that will offer better camera experiences, including face filters and effects, to the users.

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