Facebook expects more data abuses will be discovered

Facebook Cambridge Analytica

A new Reuters-Ipsos poll in the US released Sunday showed that 41 percent of Americans trust Facebook to obey laws that protect their personal information, compared to 66 percent of trust in Amazon; 62 percent in Google; 60 percent in Microsoft and 47 percent in Yahoo. News that Cambridge Analytica reportedly accessed information from roughly 50 million users caused Facebook's value to drop by the billions shortly after.

A social media campaign to #DeleteFacebook has continued to attract support.

"In the wake of recent data theft from Facebook, let my stern warning be heard across the Atlantic, far away in California".

It has been a tough week for the social networking giant Facebook.

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Facebook said Prasad had raised several important questions and the company appreciates his attention to this matter."We will continue to engage with the government on this matter. We're now taking steps to ensure this doesn't happen again", Zuckerberg writes, adding that the company has already "stopped apps like this from getting so much information".

Citing the data on 50 million Facebook users that researcher and former Cambridge University professor Aleksandr Kogan leaked to Cambridge Analytica without permission (some reports allege that Kogan sold the data to the consulting firm), Zuckerberg says that this represented a "breach of trust".

It too has blamed the University of Cambridge researcher Alexsandr Kogan, for any potential breach of data rules Kogan created a lifestyle quiz app for Facebook which was downloaded by 270,000 people, but allowed access to tens of millions of their contacts.

The ads, which appeared in the New York Times, Washington Post, Wall Street Journal, The Observer, The Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express and Sunday Telegraph, were led off with a declaration of: "We have a responsibility to protect your information".

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Mr Zuckerberg said he was "really sorry" for the "major breach of trust" and pledged to work to prevent data from being misused in future.

Zuckerberg and Facebook first apologized earlier this week and announced plans for new tools to help people protect their data.

"I'm not sure we shouldn't be regulated", he told CNN. "People should know who is buying the ads that they see on Facebook". "I actually think the question is more what is the right regulation rather than yes or no, should it be regulated?".

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