YouTube Reportedly Increasing Ads Before Music Videos to Encourage Paid Subscriptions


Last week in a keynote at SXSW, Lyor Cohen, YouTube's Global of Head of Music, confirmed that the video platform would launch a new music service. According to Cohen, a YouTube music service is in development to compete directly with Apple Music and Spotify.

YouTube is home to tens of millions of videos about guns, but the company is now starting to ban some.

That has failed to happen, with the new service providing a new set of benefits, like exclusive videos, playlists, and "other offerings that will appeal to die-hard music fans", according to Bloomberg.

"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers". Another channel opted to move its videos to an adult-content site, saying that will offer more freedom than YouTube.

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Part of the rollout will be to get people to stop using regular YouTube as a music streaming service.

But, why would people pay for music when they can already listen to it for free?

YouTube Director onsite works by connecting area businesses with YouTube-approved filmmakers, who will schedule call with the advertiser to learn about the business and help them to write a script.

YouTube has quietly rolled out a new policy banning videos that promote gun sales.

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The company has claimed for years that YouTube ads are more effective than TV because they allow targeting - but that's an argument that can be made for may sorts of online ads.

YouTube's upcoming subscription service is said to be a "necessary counterweight" against Apple Music and Spotify, who are now the leading online music services that generate significant revenue for the industry. "Everyone is drunk on the growth of subscription". Google, a division of Alphabet Inc., has sustained the most popular video site and search engine in the world by prioritizing free, easy-to-use services.

So much for changing the music industry's mind about YouTube.

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