Sales skyrocket this Valentine's Day

Valentine floral arrangements are a fun do-it-yourself project. Michael Vosburg  Forum News Service

The latest figures from the National Retail Federation estimated that American consumers will spend an estimated US$19.6 billion on Valentine's Day gifts, which is an increase from $18.2 billion in 2017, on gifts for Valentine's Day.

"You guess", Melton said.

"Most of the time, people want to make their purchase that day and want the flowers delivered to people's workplaces". In 2016, our country produced some 5.38 million rose stems, while importing 11.1 million dozen cut roses or rose buds that same year at a value of $71.7 million.

Just under a fifth of celebrators plan on making a major statement by picking up a combined $4.7 billion in jewelry, while 17 percent said they'd pick up some clothes, which will account for almost 10 percent of total spending.

The index found that dining out for "date night" remains one of the most popular activities for South Africans.

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"And we are very, very happy the weather is going to be better on the 14th", Cain said. "So far I would say nearly 300, and it's not even Valentine's Day yet", said Andrea Rios, who handles customer service at Edible Arrangements.

Shane Holborn, Executive Officer of Australia's Flower Association, said that it was almost impossible for rose producers in Australia to be competitive.

The message they may be sending with their Valentine's Day flowers.

Boulton said that his business has worked through many Valentine's Days.

Beat the crowds by ordering your flowers ahead online and dining out on 13 February - far fewer Aussies dine out the day before.

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"We have ensured delivery at the speed of "love-at-first-sight", said Frank Diaz, global marketing manager of UPS Americas Region. We don't get a lot of pre-orders because guys don't think of it quick enough.

With precision, he plucked away the thorns on a flower different from the multitudes of red in the shop. "In store, we don't really hire additional staff, but everyone is scheduled the whole entire day, and I have two people who help every holiday". It is generally considered the biggest single day for sales of the year.

"The growers have to turn around a month later and be ready for Valentine's Day", Mudge said. "Christmas (season) starts after Thanksgiving and goes all the way to Christmas (Day), but Valentine's Day happens so quick".

The folks over at Serendipity realize that some people have to buy their flowers last minute.

"We'll probably be doing somewhere around 100 deliveries and it's steady in the store through the day with big rushes around the noon hour and at about four o'clock when guys get off of work".

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