YouTube Suspends Advertising On Logan Paul's Channel Over Animal Abuse

Logan Paul

"After careful consideration, we have made a decision to temporarily suspend ads on Logan Paul's YouTube channels", a YouTube spokeswoman said in an e-mail statement.

While the short-term effect of suspending Logan Paul's ad revenue will hurt him specifically, the long-term effect could harm other YouTubers as well. Logan Paul posted a video where he uses a taser on two dead rats a couple of times and attempted to perform CPR on a fish that was suffering on dry land... all in the same video.

YouTube said that Paul's behavior could be "damaging to the broader creator community" and said his actions made his channel "unsuitable for advertisers".

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In the video Paul proclaimed "No rat comes into my house without getting tased!" and then sent 50,000 volts of electricity into the deceased animal. He has also used inappropriate tags for videos and most egregiously, encouraged people to participate in the Tide Pod Challenge in which people eat Tide Pod detergent packs.

On the back of this criticism, YouTube has suspended advertising on his channel.

Late Friday, YouTube also updated a set of policies outlining new steps it could take against video creators who violate its guidelines.

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The inclusion of the tweet among Paul's sins is interesting in itself as moderators - those at Twitch most recently - begin using off-platform context to inform their decisions. Less than one week later, however, he has found himself with a temporary suspension by YouTube from displaying ads on his channel after filming himself using a Taser on a#dead rat.

In the aftermath of his controversial suicide forest video, the 22-year-old was cut from the YouTube Red original series Foursome, and his channels were pulled from the Google Preferred premium advertising program.

He's returned to the website after taking a break and apologising for a video he posted in December that shocked a lot of people and led to many people criticising him.

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However, it's now unknown how much this move will affect the YouTuber. "No matter how much hate or comments from random strangers I've never even seen or heard of in my life - "Logan, you're trash, you're garbage, rot in hell, die, hang yourself" - it's noise to me". The youtuber didn't appear noticeably humbler than ever before his hiatus.

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