Two New York Lawmakers Want To Tone Down Laundry Detergent Pods

The Verge

In response to the alarming trend of teens intentionally ingesting Tide laundry detergent pods, NY state legislators have proposed a bill that would make the pods look less like delicious candy.

State Senator Brad Hoylman and New York State Assemblymember Aravella Simotas sent a letter to Procter & Gamble CEO David Taylor on February 5, asking the company to change the packaging for Tide Pods.

They are also requesting that the pods should be made harder to bite though as well as packed in individual plastic wrappers with warnings on them.

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"Tide Pod challenge" is a social media-fueled trend in which teenagers eat single-load laundry detergent packets.

"As parents of young children, we know how they think, we know what they are attracted to, and we understand that these pods are a disaster in the making".

In a letter addressed to Taylor from the two Democratic lawmakers on January 29, they say they are encouraged by the company's willingness to work with them on this matter. They say they worry about the attractiveness of the laundry pods, which are brightly colored green, blue and purple, and in some cases smell just like candy, but if ingested can cause severe internal burns and poisoning. "You and other manufacturers must use a stronger bittering agent to prevent ingestion of pods, reduce their pleasant smell, and make them feel more firm", they said. Legislators say that this is due to their color and packaging. "The recent "Tide Pod Challenge" has created a new category of victims, with 86 cases of intentional exposure in the first three weeks of 2018 alone".

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"The key is you just shouldn't eat it", said Assemblyman Karl Brabenec, a Republican.

"Children and adults with cognitive impairments are at risk of death and serious injury from these items that are attractive to kids and can look like food", said Russ Haven of the New York Public Interest Research Group.

Incidentally, Procter & Gamble announced Wednesday it would, which employs 280 people full time, in 2020.

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